How do I know what keywords to select?

The words companies use to describe their products and the words searchers use to
find similar products online (keywords) are often not the same. Matching product
descriptions to searcher intent can be a powerful way to get found online. Keyword
research is a very important part of paid search marketing.

Look for keywords with high search volume and significant buyer intent. This will lead to
more opportunity for clicks by qualified prospects.

Make sure your keywords are relevant to the brands you want to sell. Take advantage of
the search bar and the filters to sift through the keywords to pick the ones you think will
perform the best